Blog 11

Chapter 8
1. CPM stands for cost per thousand. True or False.
Answer: True

2. Which of the following is NOT a way to achieve advertising objectives?
A. 3 exposure hypothesis
B. Nielsen ratings
C. Effective Reach
D. Effective Frequency
Answer: B

Chapter 9
1. Which of the following trade allowances comprises 33% of all trade promotions?
A. Off-invoice allowance
B. Slotting fees
C. Exit fear
D. Drop-ship allowance
Answer: A

2. Which trade incentive calls for a two-way marketing effort where the retailer performs a function to recieve an allowance?
A. Corporate sales program
B. Back-haul allowance
C. Cooperative merchandise agreement
D. Producing plant allowance
Answer: C

Chapter 10
1. What is a price reduction offered to a customer?
A. Coupon
B. Rebate
C. Premium
D. Sweepstakes
Answer: A

2. Which is NOT a factor of international consumer promotions?
A. difficult to centralize
B. laws vary
C. requires experienced coordination
D. brand switching
Answer: D

Chapter 11
1. Which is NOT a factor when enhancing a manufacturers brand?
A. provide training for retail salespeople
B. advertising extensively
C. offer trade contests and incentives
D. telemarketing
Answer: D