I didn't get any direct mail today. However, my roommate is a frequent shopper at Victoria Secret. She has a VS card, similar to an incentive plan. She gets mail from them all the time, offering her special deals and coupons. She receives these messages because she is obviously a frequent customer, and she takes advantage of the offers that they give to her. The mail is definitely persuasive because it's an interest that she has for the company and she likes their products a lot. This just gives her another reason to shop there more, because the mail makes you think you are saving money. However, in all reality you might just spend more because they are getting you to actually go into the store.