Today I went to the University Mall and visited the Hollister Co. store. I remember shopping there in my early teens, but I haven't been back in quite some time. The first thing I noticed about the store was the intense smell. The store seemed a bit intimidating with the loud music and dim lighting. It seemed as if they trying to capture the cool, trendy beach look throughout their store. All of the workers were dressed in the beachy Hollister look as well. They wore tank tops, jean skirts, polos and flip flops. The workers definitely had a somewhat confident attitude as they worked and they didn't seem too helpful. The consumers that I saw walking through the store, seemed to be quite young, like high school age. They had to obviously have some money, because the clothes were a bit pricey. There were mainly girls, and a few boys.
I don't think that I will every shop at Hollister again, it's not really my style. But the overall image appeared to be a cool, relaxed store where teenagers can get their new, stylish summer clothes.
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