Blog 8

Chapter 4
1. Which of the following is NOT an opportunity within the Promotions Opportunity Analysis?
a. ignored customers
b. brand positioning
c. saturated markets
d. current company customers
Answer: d

2. Which of the following is a factor impacting promotion and sales that uses a s-curve?
a. threshold effects
b. carryover effects
c. decay effects
d. wear out effects
Answer: a


Chapter 5
1. Who prepares the creative brief?
a. client
b. account executive
c. traffic manager
d. creatives
Answer: b

2.Which of the following does the traffic manager NOT do?
a. ensure work gets completed
b. prepare creative brief
c. manage work flow
d. works with everyone in the agency
Answer: b

Chapter 6
1. True of False, there is no direct relationship between advertising and sales.
Answer: True

2. What is the universal language that makes advertising possible and is more likely to transcend cultural barriers?
a. visual esperanto
b. dual coding process
c. radio visual imagery
d. processing of images
Answer: a

Chapter 7
1. Which of the following is not part of the cognitive message strategy?
a. comparative
b. hyperbole
c. preemptive
d. resonance
Answer: d