Rapaille makes a good point in 'why do people do what they do'. The way that we feel about a product, and our emotions toward it, makes way for our decision making process about actually purchasing it. It is a deeper look about how we decide to buy a product. I always think through before I make a purchase, hardly ever purchasing at random. He also states that consumers are driven my unconscious needs. I can definitely relate to this point. I think that he is on the right track with his points about marketing and consumers.
Frank Luntz was interesting to watch. He says that it doesn't matter what you tell people, it's what they want to hear. He is more interested in how we feel then how we think. The film also pointed out how he merchandises ideas and a movement. I think his view can help advertisers because it pertains more to the language. However, the political advertisements don't affect the way that I vote. I tend to stick with what I believe in, and I don't pay too much attention to the ads. But, word choice is key.
Narrowcasting is the act of spreading information to a more specific group, rather than the general public. This seems like the best way to market and sell your product. It's the future because as of now, consumers are constantly surrounded by advertisements (clutter), so this helps your message to be more focused.
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